Daily Skiff

February 1st, 2009

Gatorade: Pretentious

Apparently, Gatorade now considers itself enough of an American icon to be represented by a letter. Their new logo features a G with a lightning bolt going through it.

On their Web site, a congratulations to Serena Williams on winning the Australian Open ends with the phrase “Now That’s G.” Yes, complete with unneeded capitalization.
I guess that phrase lends itself to sports since Gatorade helps people keep hydrated and succeed (supposedly).

Can you imagine if McDonald’s were to launch such an ad campaign?

“Kevin has Type 2 Diabetes, now that’s M.”

“Mary just eclipsed the 500 pound mark, now that’s M.”

“Robert goes on a child-punching rampage if he doesn’t get his McFlurry, now that’s M.”

Plus, does anyone know who the weird masked dudes in the Gatorade ad were? They reminded me vaguely of the Putty Patrol from Power Rangers…

This entry was posted on Sunday, February 1st, 2009 at 7:33 pm and is filed under Super Bowl. You can follow any responses to this entry through the RSS 2.0 feed.

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